Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.

Play Fun Online Games for Kids

As we know, play is a child’s work that is why it is important that we choose games that are fun and educational at the same time. Today, almost every household has a computer and internet connection. It is not surprising that kids are on the computer or are learning how to operate one. They are born in a generation wherein having a computer is a necessity and it is important they learn how to use this at an early age.

One of the games that can benefit your child is typing games. You can find a number of free typing games online or there are some that require a license fee for a small amount. These games are a great learning tool for your child. Not only is it fun but it can enrich your child’s mind in various ways. If a child is learning how to read, this can familiarize him with letters, phrases and spelling. It can also help him learn numbers too. For the young child, this can help him in improving his fine motor skills because he is using his fingers to hit the keys. The music and playful graphics can really enhance his auditory and visual skills. This is also a good way for you to bond with your kids.

There are other online games that are available for kids. Again, this can be free of charge or you can get downloadable software for a minimal fee. You can get matching games wherein you can match the number to the set of fish. For bigger kids, games on geography, history and science are available. Make sure that these games are grade-appropriate and will suit your child’s ability. Games where you grow a virtual farm or a virtual aquarium are gaining popularity today. However, these are for older kids and for adults too.

All it takes is to search for “online games” on your browser and you see hundreds of matches. Keep in mind that these can be addicting, so make sure that you monitor your child’s playing time on the computer. Before anything else, always check the games first and make sure that the graphics are age appropriate.

Top 4 Free Online Games for Kids to Play List

Many parents today cringe at the thought of their child playing video games. Of these same parents though, most of their children do still play them. The truth is that not all games online for kids to play are bad or bad for them to play. Playing games online can actually be a good way of learning for toddlers.

The great thing about these free online games is that they are all appropriate for kids. Probably the only major concern you should have about your child playing these free online games is the amount of time they spend playing them. In our household, we try to be balanced and reasonable about the type and amount of games our toddler plays.

What online games can teach kids

Some of the videos and games on these websites instill valuable lessons like sharing, problem solving and so on. These are a great way for your child to relate to real-life situations.

4 websites for free online games for kids to play

  1. or depending on the age of your kid

With some monitoring and perhaps some guidance, you can turn these free online games for kids to play into a fun and easy way for them to learn. One benefit to your child learning through playing games online is that they absorb the information and can actually make practical use and application in their lives.